Note: This post is the first in a series of three on writing techniques. It’ll help you understand the next two, so even if you’re not interested in the topic, least give it a quick skim.
Also, throughout all three, I’ll make a lot of bold-sounding statements about how things work and the reasons behind them. These are just theories: conclusions I’ve jumped to after reading a lot and thinking “All these things seem to do the same thing.” And I’m not an expert, so don’t take this as gospel.
The title and page image are intentionally misleading. This is actually about memes as Dawkins originally defined them: bits of knowledge passed from person to person via word of mouth and various media.